Small Business Trends: Why Groupon Makes Sense For Small Businesses
Groupon is a site where small businesses can offer volume purchasing deals and would-be customers talk up the product to peers to attract a large enough buyer group to qualify for the special price.
“By now you may have heard of the popular online coupon marketplace known as Groupon. With Groupon, businesses can offer steeply discounted services or products to be showcased for Groupon’s vast following. A certain number of users must sign up in order for the offer to take effect, which spurs users to spread the word about your company. By being featured on Groupon, your business can greatly increase its customer pool–although you will sacrifice profit margins and must share revenue with Groupon.
Groupon sounds like a pretty good deal, especially since businesses only pay for sales made, but is it right for your business? The following list outlines some situations in which it could be beneficial (or detrimental) for your business to try using Groupon.”