Small Business Trends: Why Customers Don’t Trust Your Website
Lisa Barone’s 11 hallmarks of an untrustworthy small business website include that it’s written like a brochure, hasn’t been updated in five years, doesn’t have an About page or give a mailing address… You get the idea.
“While it may be hip to say otherwise, your small business needs a Web site. The same way you can’t ignore your blog for social media, you can’t ignore your site in lieu of a Twitter account. You may spend your afternoons engaging with people on social sites, however it’s your site that users will turn to for trusted information about what you do, how you do it, and how they can get it. But before you go just throwing something together, remember they’re looking for trusted information.
The Web site you create can’t help you if it doesn’t appear trustworthy to users. And that means more than just creating a professional design (though that helps). It means taking time to lay the foundation from the very beginning.”