Social Media Today: Why augmented reality will change the world as we know it?
Augmented reality is clearly the buzz word of 2010. There were not too many bloggers who hadn’t identified augmented reality as a top subject in their trend lists of 2010 and there is a simple reason for it – it is (or will be) the world-changing trend.
Consumer behavior
I’ve been browsing through the case studies and examples of augmented reality and it looks really amazing – bands playing live on you PC screen, journals and even buildings interacting with you. I completely agree with Adam Broitman that at the moment augmented reality is all about having fun trying the new technology, but it will be so much more in the future. If the technology like LED Contact Lens will take off it just hard to imagine what can be done, literally, the sky is the limit. It will simplify our lives and will facilitate decision making process process by reducing the time dedicated to information search or looking for alternatives. It will completely change our personal life’s as eventually this technology will become as the second brain where all the information will be stored in your personal server about the important objects from your everyday lives.. i.e. can you imagine wearing your Led lenses, you just take a quick look at you refrigerator and you already know what is in it without even opening it or browsing through the shop and not only getting additional information about the products but comparing the prices in the real time? Sound’s quite exciting and the best part of it that the technology is almost there. It just takes my breath away how much I’m going to love the world we will live in that I’m jealous for myself already. But what will it mean for marketers?