Small Business Trends: Which Type of Twitter Account Should You Create?
This post from Internet marketing guru Lisa Barone describes five different kinds of accounts you could create, including ‘the character account’ – you could tweet as a syrup bottle!
“There’s nothing difficult about heading to Twitter and creating an account to represent your business. What is difficult is knowing what kind of account you want to create and the voice you’ll be using with it. That takes some thinking about. There are many different types of Twitter accounts that you can create. You need to decide what’s going to be most effective for you.
Do you want to be strongly corporate and spend most of your time talking about the business? Do you want to create a personal account where you downplay what you do and focus more on relationships? Do you want to go totally left field and tweet as a syrup bottle? Don’t laugh. People are doing it! The type of Twitter account you create will depend on your goals for using it and, to some degree, your comfort level sharing information with your audience.”