Which One Of These SMB Personas Do You Most Resemble? - Small Business Computing

Which One Of These SMB Personas Do You Most Resemble?

Jan 27, 2010
1 minute read


InformationWeek SMB: Which One Of These SMB Personas Do You Most Resemble?

“Meet Chris Green and Colin Wilcox. They’re typical IT folks working in small and midsize businesses. In fact, there’s only one thing that distinguishes them from any other IT worker: they don’t exist.

Rather than actual people. Chris and Colin are “personas” created by Microsoft’s Windows Server team to represent the real IT workers that use the products and help make sure the company meets the needs of its cusomers.”

Small Business Computing Staff

Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

Small Business Computing Logo

Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales. To address the needs of these small businesses, Small Business Computing offers detailed coverage of cost-effective technology solutions, including lists of top vendors, product comparisons, and how-to guides that offer specific tools to help solve issues.

Property of TechnologyAdvice. © 2026 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.