IT-Director.com: Where are you? Geolocation adds excitement to e-tail
“The key elements of the recent holiday season—food and presents—and much else can be bought over the internet and, if physical goods are involved, be delivered to the door a few days later. This is taken for granted by more and more of us.
It’s so easy, in fact, that it’s easy to forget the internet belies a reality. The real world still exists and, for a supplier, understanding customers’ physical location can be fundamental to successful and efficient e-commerce.”