Small Business Trends: What Every Small Business Website Needs
Marketing consultant Lisa Barone says every small business website must have these six things: intuitive navigation, “sticky” content, a blog, your contact information prominently displayed, reviews and calls to action.
“Whether you’re a brick and mortar or you’re strictly an online shop, you need a we site. And while many small business owners are starting to come to terms with this, I can’t tell you how many SMBs I’ve spoken to who have spent considerable amount of money (often five figures) on a website that simply “didn’t work.” Either it didn’t do a good job selling, wasn’t spiderable (please don’t build your whole site in Flash) or simply didn’t address any of the things important to wary customers.
Don’t let this happen to you. Make sure your site will give customers the information they need before you invest in a flashy (no pun intended) design.
Below are six things your website should absolutely have. Are you covering all your bases?”