InformationWeek SMB: Want To Build A Business To Sell? Exploit Technology
Warrillow, who has written a book on building a business to sell, here outlines ideas for using technology – including using online billing platforms and tech-based lead generation tools.
“Half of all small business owners want to sell their business yet only a tiny fraction does it successfully. Based on his own experience selling his business, Warrillow presents the following eight steps that business owners need to take to build a business that can be sold.
Step 1: Identify A Scalable Product Or Service
Scalable products meet three criteria:
Teachable-you can train people or program technology to deliver them.
Valuable-your customers want to buy them.
Repeatable-you can show an acquirer a future stream of income.
Once you’ve picked a product or service that is scalable, document for your employees how to sell and deliver it.”