Entrepreneur: Using Video To Market Your Small Business
Gail Goodman of Constant Contact, an email and social media marketing firm, offers suggestions on types of videos small businesses can use to market their wares, and tips on how to make and distribute them.
“The average Internet user watches an astounding 186 videos a month, according to comScore Inc., a global digital market measurement service. This includes news and entertainment clips, personal videos, advertising videos gone viral — you name it.
Video engages people in a way that photos and text alone can’t. For small-business owners, using video in your marketing can bring faces, voices, personality and heart to your operation, while also demonstrating your authenticity. To top that, video in email is said to be able to boost conversion rates by as much as 50 percent.”