Small Business Trends: Using The Foursquare Geolocation Service In Your Business
Foursquare, the latest hot item in the social media world, is not just hype, Lisa Barone says. She offers four quick, inexpensive ways small businesses can get onboard.
“Trying to ignore FourSquare in 2010 feels a bit like trying to ignore Twitter in 2009 – it’s impossible. And trying to do so should be considered at your own risk. FourSquare and geolocation marketing is everywhere and it’s all any of the bit tech sites can talk about. The problem is, trying to understand FourSquare as a SMB owner in 2010 is a bit like trying to understand Twitter when it first came out – it’s all a little confusing and overwhelming. As a SMB owner you want to know if this is all just hype or if there are practical ways to leverage this new platform to connect with customers.
The answer it’s NOT just hype. And yes, you can!”