Entrepreneur: Updating Your E-mail Marketing For 2011
The ascendancy of social media is a game changer for e-mail marketers. Gail Goodman’s suggestions for “socializing” e-mail marketing include making every message shareable, and using your social presence to kick-start an e-mail marketing campaign.
For email marketers, there only appeared to be one major trend that mattered in 2010.
“It’s a game changer that presents both opportunities and challenges for businesses to connect with customers. You guessed it: It’s the impact of social media. You can’t just “talk at” customers anymore. They now expect to be part of the conversation and part of your business story. Social media has irrevocably changed the email marketing landscape.
Persuading readers to share the content of your email content is the key here. This is accomplished by providing content that demonstrates you’re in touch with what’s important to customers and you provide information that not only solves their problems, but also entertains them and asks for their feedback and participation.”