New York Times: Tumblr – The Next Big Thing In Social Media Marketing?
It’s almost as easy to use as Twitter, doesn’t have a 140-character word limit and allows bloggers to post pictures and videos, including from their mobile phones.
“The singer and guitarist John Mayer, whose prolific posts on Twitter drew nearly four million followers, shocked fans in mid-September by closing his account.
But Mr. Mayer hasn’t gone away. He’s switched from Twitter to Tumblr, a free blogging service that has become a hit among Internet enthusiasts. Tumblr, based in New York, says it is drawing 30,000 new members a day. Mr. Mayer, whose heavy Twitter use was said to have upset his girlfriends, posted that ‘I have an even larger Tumblr addiction.’”