Entrepreneur: Three Tools To Supercharge Your Small Business Email Newsletter
Jonathan Blum explains how three tools – Microsoft Outlook, MailChimp and Constant Contact – can help small businesses just starting with email marketing or those looking for a boost.
“In many ways, e-mail marketing and small business are a natural fit. E-mail, in theory, offers an inexpensive way for businesses to communicate with customers. And there are many low- or no-cost tools to send out said marketing messages. But over several years of using these tools in my shop, I’ve found that the reality of marketing with e-mail is often more complex than I bargained for.
For starters, you must be sure that the people you’re marketing to have agreed to be marketed to. If not, you can fall afoul of federal anti-spam regulations. And besides, the heart of good business is selling to folks who actually want to buy and not wasting time with those who don’t.”