Entrepreneur: The Next Wave of Digital Marketing Solutions For SMBs
A roundup of four trends in enterprise marketing that are coming down market to small businesses, including some that don’t sound all that new: online display advertising, online retail promotions, social media advertising and mobile marketing.
“Sometimes the most important small business marketing tools and technologies start out as expensive enterprise solutions exclusive to big brands and agencies; only much later do they become affordable and accessible to small businesses.
During a recent trip to San Francisco, I stopped by the tradeshow floor at Ad:Tech and found myself staring into the not-too-distant future of small business marketing. I didn’t have a chance to see everything Ad:Tech had to offer, but I did have time to talk with a few innovative companies offering solutions that are sure to influence the way small businesses approach marketing.”