Small Business Trends: The Most Beneficial Social Media Sites For SMBs
The research, based on a survey of over 700 SMBs, ranks social media sites such as Facebook and Yelp based on how much they’re used and how much benefit respondents thought they were getting. Lisa Barone questions some of the results.
“Coming into the New Year, we saw lots of reports that small business owners would be upping their social media spend in 2011. Reports suggested perhaps the “experimentation” days of social media were over and that businesses were beginning to treat it like a real marketing channel, with dedicated resources. To give us some insight into how small businesses are using the medium and where they’re finding success, eMarketer recently highlighted an Adology survey of 752 SMBs that showed which sites were working best and what businesses were getting out of them.
What social media sites were voted very or somewhat beneficial to SMBs? Turns out it’s all the usual suspects…”