Smallbiztechnology.com: The Facts About Fax: Why efax Is Excited About the Growth of Fax
A Q&A with Mike Pugh, vice president of marketing at J2 Global, owners of eFax, an online fax service. Pugh claims fax use is actually on the rise, although it may be used for different things and in different ways today.
“Is fax dead, compared to what it might have been 10 – 15 years ago?
Fax is alive and well! While some communication—general correspondence, for example—appropriately has transitioned to email, fax continues to be a vital method of transmitting mission-critical business and government documents. Examples include contracts, orders, applications, and certificates. Fax also is an important tool for doing business internationally, where it serves as a standard across languages and customs.
Fax is not just alive, it is evolving to take advantage of new technologies and meet changing customer needs. Stand-alone fax machines are giving way to MFPs (multi-functional printers) and online fax services like eFax. Gartner and Davidson have both published market analyses that support the growth we’re seeing in these areas.”
