Smallbiztechnology.com: The Easy Way To Manage Online Marketing: Automate It
This blog post talks about a case study in the Marketing Sherpa ezine about how My Sales Tactics, a small skills development firm, leveraged an automated marketing solution to help it do more in less time to boost an online event registration process.
“We all want to obtain more customers and we all want to keep the ones we have. There’s two ways to do this, the hard way and the easy way.
The hard way is a manual mishmash of email marketing, event registration, webinar sign ups, Excel spreadsheets, forms and copy and paste.
The smart way is a smooth blend of automation which enables you to send out marketing messages, via email, social media or other wise. Receive input based on those outbound messages such as registration fulfillment requests for downloads, etc.”