The Case For Opt-In Marketing

Small Business Trends: The Case For Opt-In Marketing

Would you rather alienate prospective customers and blacken your name in the marketplace or build relationships with customers. The choice is that stark between permission-based marketing and sending materials unsolicited.

“The other day a friend of mine asked me what I thought about text marketing. My answer was this – for some industries, like retail, it makes a lot of sense. However, no matter what kind of marketing it is, I believe it has to be opt-in.

How many times do you go to a networking event, meet people, and suddenly find yourself subscribed to their newsletter? Annoying, isn’t it?”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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