Small Business Trends: The Case For Opt-In Marketing
Would you rather alienate prospective customers and blacken your name in the marketplace or build relationships with customers. The choice is that stark between permission-based marketing and sending materials unsolicited.
“The other day a friend of mine asked me what I thought about text marketing. My answer was this – for some industries, like retail, it makes a lot of sense. However, no matter what kind of marketing it is, I believe it has to be opt-in.
How many times do you go to a networking event, meet people, and suddenly find yourself subscribed to their newsletter? Annoying, isn’t it?”
