The Case For HubSpot Inbound Marketing Management

Laurie McCabe’s Blog: The Case For HubSpot Inbound Marketing Management

Consultant Laurie McCabe explains that HubSpot can help small businesses manage their online marketing to ensure they make the most of inbound sales leads from websites and social media activities.

“I’ve been very impressed by HubSpot, which helps small and medium businesses (SMBs) optimize and streamline their inbound marketing programs (see my 2009 interview with HubSpot Marketing VP Mike Volpe) for a while now. Looks like others are impressed too—as evidenced by HubSpot’s announcement that it has raised $32 million in a Series D funding round from Sequoia Capital,, and Google Ventures. This round brings total investments in HubSpot up to $65 million.

What HubSpot Does and What Makes it Different

HubSpot’s online (aka cloud-based) solutions help SMBs manage their web sites and social media activities so they can increase inbound marketing leads, track those leads and optimize lead conversion to sales. HubSpot pricing ranges from $250/month to $1,500/month. The company has been on a roll, with a current annual run rate of $25 million annually, up from $10 million a year ago, and about 4,000 paying customers.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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