PCmag@Work (Small Business): Survey: How Small Businesses Are Using Social Networking
The survey, by SaleSpider, a provider of social media marketing services, shows, among other things, that 63 percent of respondents believe social networking sites are helping to drive sales and increase revenue. They can’t all be wrong.
“Business social networking service, SaleSpider, recently conducted a survey of small-to medium businesses and the use of social networking. The survey provides new insight into how SMBs plan to use social networking in 2011 and to what degree social networking already has contributed to the growth of their businesses.
75 percent plan to make social networking a bigger part of their marketing mix in 2011 with two thirds of all respondents noting that social networking has helped drive sales and bottom line revenue. With an eye towards 2011, SMBs also expressed a desire to tap into mobile tools that will grant them to access social media networks.”