Social Media Today: Spending On Social Media Advertising Through The Roof
According to this post, which includes graphics from the market researcher Flowtown, half the current spending on social media advertising is with Facebook. No big surprise there.
“Here’s a series of infographics from the always informative Flowtown, showing the growth of social media ad spending. Currently half of the US$3.3 billion spent on social media ads worldwide is spent on Facebook. With Facebook now being the 500 million user gorilla, if anything I’m surprised it’s not higher.
As a % of total media advertising, it will hit 12% of the total in 2011. No wonder so many media buying and planning agencies are (as I discovered in person on one occasion last week) are making an increasing play to manage clients’ social media strategies – PR consultancies watch out.”