PCWorld: Social Networks Help Businesses Share Knowledge
A PricewaterhouseCoopers consultant argues that social networks are a good way for companies to distribute ‘tacit’ knowledge that would only otherwise be exchanged in informal phone conversations and at cocktail parties.
Social networking is providing new ways for businesses to unlock tacit knowledge within their organizations, according to Dr. David Jacobson, director of emerging technologies at PricewaterhouseCoopers (PwC) Canada.
Tacit knowledge is the ‘most valuable distributed database in any organization,’ said Jacobson, author of several PwC papers on social networking and business. But ‘this accumulated knowledge is not easily accessible or explicit to those around us.'”