Small Business Trends: Social Media Marketing School For SMBs
Lisa Barone offers a compendium of sources of information that small business owners can use to learn more about social media marketing, including blogs (she lists several), online communities and webinars.
“We joke about how many ‘social media experts’ are out there these days and that they’re multiplying like rabbits. And, to be honest, the state of social media experts is a joke. It seems like it doesn’t take much more than a Twitter account (actively followed or not) for someone to declare themselves a guru and throw it on their resume. But that kind of ‘expertness’ doesn’t get you too far. So, if you’re a small business owner who really does want to educate themselves on the topic and learn how to reach out to customers, where do you go? How does someone go about learning how to connect with and market to customers using these new social tools?
Here are a few responsible ways I think people are learning the ins and outs of social media. I’d love to hear about some of the ways you’re teaching yourself (or others).”