Open Forum: Small Business Web Design Mistakes To Avoid
Grace Smith’s top five small business web design mistakes include poor navigation, no clear calls to action, poor use of color and contrast in text, generally poor presentation of core content and website clutter.
“If you’re a small business owner, your website is the central hub of your company, and it’s a pivotal part of your marketing and branding.
Potential customers visit your site specifically for its content—its appearance and usability are critical to its success and how those users view your company. Getting your Web design wrong can have a very negative impact on your business.”