Open Forum: Small Business Marketing 2.0: Podcasting
Sarah Kessler spotlights three small businesses that have been successful using podcasting – posting regular audio or video messages – as way to augment their online marketing.
“There is a chance that your business is interesting to a general audience, that you have connections with a nationally syndicated radio show, and that the show asks you to be a regular guest. However, in the more likely case that you are working within a niche industry, a podcast is a more realistic option and not necessarily an inferior one.
If done right, a podcast can reach the right people in your industry, establish your company as a thought leader, connect you with your customers and reach people on their own schedules.”