Small Business Blogging: Benefits and Drawbacks

Switchfast Blog – The Future of IT: Small Business Blogging – Benefits and Drawbacks

Blogging may be particularly useful for small businesses, Michael Holley argues. Tips included: write for your audience, use a consistent voice, use a more personal tone.

“Facebook isn’t the only arena where information spreads like wildfire. The blogosphere is a great platform to establish personal and professional lines of connections that can wield powerful amounts of knowledge and insight, as well as provide experience and perspective. From a business standpoint, what kind of mind-set helps attract an audience to your blog? More importantly, what doesn’t sit well with potential readers?

Small businesses are in a unique position – they provide service to a smaller scale of consumers who trust the product or services. On a micro scale, these businesses, more than larger companies, observe a more personal connection with potential and current clients while conducting business. This is important because blogging (a word derived from “web logging”) should be about relative, informative content – not a regurgitating twitter account used to post breaking news.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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