Switchfast Blog – The Future of IT: Small Business Blogging – Benefits and Drawbacks
Blogging may be particularly useful for small businesses, Michael Holley argues. Tips included: write for your audience, use a consistent voice, use a more personal tone.
“Facebook isn’t the only arena where information spreads like wildfire. The blogosphere is a great platform to establish personal and professional lines of connections that can wield powerful amounts of knowledge and insight, as well as provide experience and perspective. From a business standpoint, what kind of mind-set helps attract an audience to your blog? More importantly, what doesn’t sit well with potential readers?
Small businesses are in a unique position – they provide service to a smaller scale of consumers who trust the product or services. On a micro scale, these businesses, more than larger companies, observe a more personal connection with potential and current clients while conducting business. This is important because blogging (a word derived from “web logging”) should be about relative, informative content – not a regurgitating twitter account used to post breaking news.”