Share Your Expertise Online – And Win Customers

Open Forum: Share Your Expertise Online – And Win Customers

How can you package for the Web the expertise you’ve gained in running your business? Rohit Bhargava suggests several ways: answer questions at forums, create how-to videos, plant an evergreen “content bomb,” and volunteer as a guest contributor.

“Expertise is a beautiful thing when you run a small business. If you are in the right business, you have probably spent a long time building your expertise in whatever your industry happens to be. Whether you provide consultative services for your customers, or use your expertise to help sell retail products, the expertise can be what sets your business apart.

Unless you are in a Web-related business, though, chances are you don’t necessarily think about how to use your expertise online. When you do, it can be a great way of building the overall reputation for your small business and bringing more customers through your doors to work with you. So assuming you have some expertise, but need a nudge to help use it effectively online, here are a few ideas for how to do it.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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