Open Forum: Seven Simple Website Improvements That Will Increase Sales
Ivana Taylor’s suggestions for sprucing up your website to increase sales range from putting an identifying tagline at the top of the home screen and always answering customer questions right away to including at least one call to action on each page and reducing the number of clicks it takes to get to the useful information.
“If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers:
1. Place an identifying tagline at the top. Tell your customer where they’ve landed. The biggest reason people leave or bounce from a website is because they don’t know if they are in the right place or if you have what they are looking for. Use this simple formula as a website positioning statement: [YOUR SITE NAME] is where [YOUR TARGET AUDIENCE] goes to [INSERT WHAT YOU OFFER].”
