SHARE
Facebook X Pinterest WhatsApp

Seven Simple Website Improvements That Will Increase Sales

Mar 23, 2011


Open Forum: Seven Simple Website Improvements That Will Increase Sales

Ivana Taylor’s suggestions for sprucing up your website to increase sales range from putting an identifying tagline at the top of the home screen and always answering customer questions right away to including at least one call to action on each page and reducing the number of clicks it takes to get to the useful information.


“If your website still looks like an online brochure, then you are missing out on the most effective lead generation tool that you have. These seven website design tips will make it easy for your website visitors to become your ideal customers:

1. Place an identifying tagline at the top. Tell your customer where they’ve landed. The biggest reason people leave or bounce from a website is because they don’t know if they are in the right place or if you have what they are looking for. Use this simple formula as a website positioning statement: [YOUR SITE NAME] is where [YOUR TARGET AUDIENCE] goes to [INSERT WHAT YOU OFFER].”

Recommended for you...

Boycotting Etsy? Explore Etsy Alternatives to Create an Independent Shop
Kaiti Norton
Apr 15, 2022
5 Small Business E-Commerce Trends for 2022 
Kaylyn McKenna
Apr 12, 2022
Shopify Unlocks Augmented Reality for Small Retailers
Kaiti Norton
Feb 25, 2022
How SMBs Can Navigate Post-Holiday Returns
Kaiti Norton
Dec 28, 2021
Small Business Computing Logo

Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales. To address the needs of these small businesses, Small Business Computing offers detailed coverage of cost-effective technology solutions, including lists of top vendors, product comparisons, and how-to guides that offer specific tools to help solve issues.

Property of TechnologyAdvice. © 2025 TechnologyAdvice. All Rights Reserved

Advertiser Disclosure: Some of the products that appear on this site are from companies from which TechnologyAdvice receives compensation. This compensation may impact how and where products appear on this site including, for example, the order in which they appear. TechnologyAdvice does not include all companies or all types of products available in the marketplace.