Smallbiztechnology: Segment Your Email Marketing List For Better Results
Links to a recorded webinar by Wendy Lowe on the importance of segmenting e-mail marketing lists, along with a link to download a PDF.
“On September 16th we hosted a new webinar in our email marketing series with email marketing company Campaigner. Wendy Lowe, Regional Development Director, talked about how segmentation can drastically improve your email marketing results, even if you are just starting out or don’t have a big mailing list.
Wendy explained the benefits of segmenting your list by dividing it into special groups for a targeted message, and the importance of relevancy in email marketing. It’s all about giving the email recipient what THEY want or need, not what YOU think they need. If the content interests the receiver, they are way more likely to respond to your message.”