Small Business Trends: Roundup – The Evolution Of Small Business Marketing
Small Business Trends rounds up articles about changes in the way small businesses market their brands and products – from changes in regulations governing online marketing, to data mining and search engine optimization.
“From changing policies to changing technologies, marketing is in a constant state of flux. And why shouldn’t it be? Marketing is the means by which small businesses of every kind build their brand and eventually boost their sales. Here is a basic idea of how the marketing world continues to evolve…and how the results could impact your business.
Policy
Legislating online marketing. The feds may be telling online business how to market specifically targeting online data gathering and so-called “behavioral advertising.” The Obama administration is urging Congress to make the change. Read up on more details and tell us whether you think this legislation could impact your small business. B to B”