Small Business Trends: Roundup: All You Need To Know About Email Marketing
Links to articles from a variety of sources – mostly blogs, newsletters and e-zines – about different aspects of e-mail marketing.
“E-mail marketing has long been and continues to be a powerful force in online marketing. But today with the emergence of SEO and social media there has been an evolution in how e-mail marketing can be done. In addition to the business applications of e-mail itself, it can be used in conjunction with social media to drive sales and can be measured far more accurately for success metrics using SEO tools like Google Analytics. Here is a collection of the way entrepreneurs are using and thinking about e-mail today. We welcome your observations as well in the comment section below.
Tactics
How much is too much? E-mail marketing remains a powerful form of outreach and if your customers or audience have opted to receive regular updates from you, this kind of marketing communication can achieve even greater heights. But is there a limit to the number of e-mails you should get in the habit of sending to your e-mail list? The answer is that it depends on your content and your audience. ScottFox.com”