Small Business Trends: PowerPoints That Pop (And Get Your Message Across)
Anita Campbell tells you what to do (and not to do) to make your slide presentations more impactful and effective. It also includes links to and descriptions of other presentation design resources.
“If you’re like me, you prepare a lot of PowerPoint presentations. I’ve been creating slide presentations for nearly 20 years. In that time I’ve learned a few things about how to make presentation slides useful and stimulating.
I won’t say my slides are works of art — I know they’re not. And for the first decade of my business career they were pretty boring. They were almost all text! But over the years I’ve learned a few things about how to keep them functional, simple, yet visually stimulating. Here are a few things I’ve learned:
Use an image at least every-other slide – Nothing is more boring than a slide presentation consisting of an unrelenting sea of text! Images “open up” your slides and draw the viewer in. Images stimulate our right brain (intuitive / creative side) while words stimulate our left brain (analytical side). Thus, you give your slides more sensory appeal by including an image (or chart) on every slide — or at the very least, on every other slide.”