InformationWeek SMB: PayPal To Allow Guest Payments From Non-members
A new application programming interface (API) from PayPal will allow developers to build (or update) applications to accept credit card payments from non-PayPal members.
“The eBay-owned company introduced Friday Guest Payments, which PayPal has made a part of its Adaptive Payments application programming interface. The feature provides the tools developers need to offer direct credit-card payments in applications built for the Web or mobile devices.
By eliminating membership requirement, application users are more likely to complete a purchase. PayPal acknowledges that developers, merchants and startups have been clamoring for a simpler payment method for third-party applications.”