Small Business Trends: Overcoming Google AdWords Complexity
Google AdWords started off being simple enough for anyone to use, Robert Brady
says, but steadily added new features until it’s very complicated. But it’s possible to keep it simple and still succeed, he says.
“Remember when Google AdWords was easy? Remember when all you needed was five minutes and a credit card to advertise to millions of people? Yes, those were the good old days, back in the early 2000s when Google launched its revolutionary pay-per-click (PPC) platform AdWords.
But in the 10 years since its launch, has Google AdWords become too complicated for SMBs?
It Wasn’t Always This Complicated
I’ve worked with AdWords accounts for over six years now. My first foray into PPC was a group project in my Internet marketing class. My team was handed a shiny American Express gift card worth $500 and told to create an AdWords campaign for a local company. We did some keyword research, wrote a few ads and unleashed our creation into the wild. To this day I don’t know if the project had a positive ROI for the company, but at that point in time, using AdWords was so easy five college kids with no experience could do it.”