PCWorld: Outlook Harnesses Social Networking
The author provides background on social media aggregation alternatives and explains why Outlook with ‘social connectors’ is a good solution.
“Microsoft is transforming Outlook from an e-mail client, or messaging platform, to a social networking hub with the addition of social connectors. The integration of social networking is a huge benefit for Outlook users, and may even help drive adoption of Outlook as others look for a tool to help sift through the social network noise.
Outlook with social connectors is much closer to what many, myself included, expected Google Buzz to be. We already have enough social networks to manage. What we need is a tool to help aggregate the various messages and status updates and simplify keeping track of it all, not yet another social network to tame.”