Optimizing Your Pay-per-Click (PPC) Campaign – Part 1


SocialMediaToday: Optimizing Your Pay-per-Click (PPC) Campaign – Part 1

“If you run a pay-per-click (PPC) campaign then you need to constantly optimize it’s performance. You’re paying for clicks so you can’t afford to begin a campaign and let it run without keeping a very close eye on its performance. Just being satisfied with the traffic is not going to deliver the ROI that you can gain from an effective PPC campaign. Don’t get me wrong, traffic can be a good measure, but targeted, relevant traffic that converts into sales and delivers a strong ROI should be your ultimate goal.

When it comes to PPC there are seven critical elements you need to pay close attention to in order to deliver high ROI. In this post I will focus on three of the seven: geo-targeting, the search query report and effective day-parting. I will cover placement bidding, landing page targeting by keyword and managing the content network in a subsequent post. Finally, in my last post I will discuss effective keyword discovery, research and utilization.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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