Open Forum: Online Video For Small Businesses – 4 Ways To Use It
Zachary Sniderman’s 4 tips on how small businesses can use video include crowd sourcing videos from customers, using video in place of written content, offering video tutorials and taking advantage of free or cheap video conferencing services such as Skype.
“You’ve seen videos of people doing ridiculous things on the Internet. But you probably haven’t seen too many videos of small businesses sharing their good work. Web video is more or less the domain of the ridiculous — whether that means something cute or something painful. Even top ads and commercials have a touch of the absurd (Old Spice, Dos Equis, I’m looking at you).
So how does a small business compete with disturbingly low attention spans and a whole Internet of viral videos? Read on for five ways that small businesses can take advantage of Web video without blowing their budgets and let us know your own success stories in the comments below.”