Small Business Trends: Online Advertising 101 For Small Businesses
Author Tyler Garns downplays the importanace of SEO, pay-per-click and social media and argues instead for advertising with online publications. Then he shows you how to go about it.
“Most small businesses get stuck with their online lead generation in three areas:
SEO – They understand the concept of search engine optimization, and do some work there, but they usually give up before great results are achieved.
PPC – People get a Google AdWords account, invest some money, watch it disappear, and stop.
Social Media – Here, people just waste time because they don’t know how to do it right.
Online lead generation is a big topic. In this post, I’m going to talk specifically about how to spend money wisely to ensure return on your investment.”