PCWorld: Mobile Strategy No Longer Optional For Retailers
More and more consumers are using their smartphones over cellular networks to research products and compare prices while they’re shopping. Retailers must develop programs and services to reach them, analysts say.
“Having a mobile strategy is becoming essential for retailers, as more and more shoppers use Web-friendly smartphones in stores and malls to compare prices, seek deals, read reviews and make purchases.
Although still a nascent phenomenon, mobile commerce has grown rapidly in 2010 and its influence on the retail market is expected to increase exponentially in coming years, eventually becoming a core element of everyday shopping.”