PCmag@Work (Small Business): Location-based Services Added To Sprout Social
Location-based services such as FourSquare and Gowalla have become a hot new part of the social media marketing trend so it makes sense that Sprout Social SRM (social relationship management) would add support for them to help small business users better time and tailor messages to those customers.
“Sprout Social, a provider of social relationship management (SRM) services, announced the addition of location-based social media tools to its Sprout Social SRM platform. It now uses real-time data from check-in services Foursquare and Gowalla, so that Sprout Social business users can tailor messages and promotions to customers. Integration with Facebook’s new Places service is also planned.
Sprout Social SRM, which debuted in August, is the first SRM platform to provide location tools as part of its core offering. It combines contact management and Web monitoring with integrated, automatic cross-posting to Twitter, Facebook and LinkedIn (including message scheduling and geo targeting) in one integrated Social Dashboard.”