New York Times: Location-based Marketing – Will It Work?
Times reporters cite market research data about usage levels, and interview users and advertisers. So far location-based services mainly reach young urbanites.
“Internet companies have appropriated the real estate business’s mantra — it’s all about location, location, location.
Elizabeth Aley scanning the bar code on laundry detergent to get points on Shopkick.
But while a home on the beach will always be an easy sell, it may be more difficult to persuade people to start using location-based Web services.”