Entrepreneur: Location-based Marketing – An SMB Primer
Arnold explains how SMBs can use location-based marketing – to send a coupon to a cell phone, for example, or display a local ad to a website visitor – and how to do it.
“Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There’s no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only the businesses in a particular town or region.
Location-based marketing includes a diverse array of tactics–from simple local advertising to more complex location detection using GPS and triangulation technology. You can use location-based marketing to…”