Location-based Marketing: An SMB Primer

Entrepreneur: Location-based Marketing – An SMB Primer

Arnold explains how SMBs can use location-based marketing – to send a coupon to a cell phone, for example, or display a local ad to a website visitor – and how to do it.

“Directing customers to a nearby physical location is getting more sophisticated, thanks to mobile devices and emerging technologies known to marketers as location-based services, or simply LBS. There’s no need to get sophisticated in your approach to location-based marketing, however. The technology may be new, but the concept has been around ever since the first phone book listed only the businesses in a particular town or region.

Location-based marketing includes a diverse array of tactics–from simple local advertising to more complex location detection using GPS and triangulation technology. You can use location-based marketing to…”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

Must Read

Get the Free Newsletter!

Subscribe to Daily Tech Insider for top news, trends, and analysis.