InformationWeek SMB: Local Online Advertising For Dummies – Avoiding Dummy Mistakes
Cunningham shares strategies and tips in the book that can help SMBs seize opportunities in local markets and sidestep common mistakes. Here he lists the ten most common mistakes, including assuming your customers behave like you and not knowing your limits.
“This foray into the world of online advertising is kind of a grand adventure. Although there is clearly a beaten path that you need to follow to maximize your chances for success, at times, you’ll see your efforts come up short and wonder: What the heck am I doing wrong?
In a lot of cases, the fault isn’t so much with the execution, but with the thinking or preconceptions. Because these things are part and parcel of your inner self, they can be really hard to recognize as the actual culprits when your efforts aren’t having the results you want.”
