Keeping Customers Loyal With eCoupons

Small Business Trends: Keeping Customers Loyal With eCoupons

Social media marketing guru Lisa Barone reports on a webinar that showed why the use of coupons in social media marketing is on the rise.

In yesterday’s post about how small business owners can learn social media, I noted that webinars gave business owners a great way to learn from experts without forcing them to jet across country to do so. Coincidentally, Anita Campbell was part of a great webinar yesterday afternoon put on by the Verizon Small Business Center that focused on how to use coupons and social media to build customer loyalty. I decided to take some of my own advice and sit in on it. And I’m really glad that I did. During the webinar Anita shared a lot of valuable information that I thought readers of SmallBizTrends may find useful and that may be worth sharing here.

Here’s a bit of what was discussed yesterday in case you missed it.

Coupons Are On The Rise:Forty percent of the vendors polled during the webinar said they offered coupons and discounts to their audience. While that number may have been curved a bit due to a slightly savvier audience , it’s still pretty impressive. Also impressive is that according to, the growth of digital or online coupons is outpacing printed newspaper coupons 10 to 1, with coupons/rewards serving as the fifth largest growing Internet category in 2009 (up 36 percent YOY). That tells me one thing – coupons are a hot way for SMB owners to retain customers. While mobile coupons won’t come up and remove print coupons overnight, you can expect to see an increased shift towards mobile year after year, so you should be following suit.”

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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