Open Forum: Is Your Small Business Ready For Mobile Marketing?
Small BizNest founder John Joyce says asking about whether you need to be involved in mobile marketing is a bit like asking ten years ago if you needed to have a website.
“This question is reminiscent of the discussions many of us had 10-plus years ago when business owners were contemplating whether or not they needed a website. In hindsight, it’s pretty easy to see that Bill Gates’ vision of “a PC in every home and in every business” has been realized and online search is now universally available.
So, before you ponder the merits of mobile marketing and your specific business goals, let’s first take a look at evolving online marketing tactics and the associated opportunity cost of excluding mobile from your strategy.”