Integrate Social Media with Traditional Advertising for higher returns


SocialMediaToday: Integrate Social Media with Traditional Advertising for higher returns

I don’t know about you, but I don’t know anyone that lives their life entirely online. Each day we’re all exposed to a variety of media and marketing messages. So why do some marketers feel that they have to choose between online and traditional advertising?

Social media doesn’t have to mean writing a blog or creating a widget. When a viewer repeats the tag line from a TV spot, spontaneously sings a jingle they heard, tells a friend about their experience with a certain brand, or posts reviews online—they’re engaging in a form of social media too. Whether a brand sets out to create a social media campaign that starts people talking or something else causes lots of people to begin chatting up the brand, that public buzz, for better or worse, is social media.

Small Business Computing Staff
Small Business Computing Staff
Small Business Computing addresses the technology needs of small businesses, which are defined as businesses with fewer than 500 employees and/or less than $7 million in annual sales.

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