Small Business Trends: Hunting vs. Harvesting: Which Method Describes Your Customer Acquisition Strategy?
I’ve written about this idea of hunting vs harvesting before for this site, but in conversations I have with small business owners, over and over this question of “what’s the difference?” comes up. So let’s dive deeper, because it’s a growing issue to tackle for companies trying to break out and get to that next level.
Imagine you are out on a camping trip. You didn’t pack any food with you and you’re hungry. You’ve got two choices:
– You can pluck a nice juicy piece of fruit from a nearby tree; OR
– You can take your rifle out on a journey and try to hunt down your next meal.
Now, remember: you’re hungry. You’re tired. You’re not looking for adventure or sport. You just want to eat!