Social Media Today: How You Could Use Foursquare In Your Business
A Social Media Today blogger reports on how some organizations are already finding innovative ways to use Foursquare and speculates on how others, including Verizon, could use it.
“If you’re a friend of mine on Facebook or Twitter, you more than likely also know that I am a HUGE fan of Foursquare, a location-based social community where you check-in to different venues and receive “badges” based on how your check-ins are tagged or categorized.
The popularity of the Foursquare community has increased so much, that mega companies are now using it for social media marketing. For example, Starbucks recently announced a “Barista” Foursquare badge for those who visit a Starbucks five or more times and Foursquare recently partnered with 30 businesses to introduce tools that give companies real-time statistics on who checks-in to their establishments.”