Small Business Trends: How To Use Customer Reviews At Your Small Business Website
Displaying customer product reviews at your website is a good way to counteract the effect of bad reviews – assuming you have more positive reviews than negative. Customers like to see them at an e-marketing site too, a new study shows.
“In case there was any confusion about the effectiveness of customer product reviews, eMarketer lets us know they’re still pretty dang important. In fact, they may be more important than ever before – for users and business owners alike.
A recent eMarketer study shows business owners have turned to displaying product reviews on their sites as a ‘more enlightened approach’ to handling negative reviews. They’re coming to the understanding that a few negative reviews won’t hurt as badly when you have lots of positive ones to counteract them. Imagine that. According to the site’s Customer Product Reviews: The New Generation report, more than 80 percent of retailers will prominently feature product reviews on their site by the end of 2010.”