InformationWeek SMB: How To Turbocharge Performance Of Your Website
Bellicove recommends services such as Pingdom Tools that measures website display speed and analyzes how long each object on the page displays so you can identify and fix bandwidth hogs.
“On the web, people have zero patience. Your link pops up in a Google search, someone clicks it, and the stopwatch immediately starts ticking. If your company’s website doesn’t pop up in two to three ticks, I can almost guarantee that before the fourth tick visitors will click the back button and try the next link down in the search results.
Whether you are building your own website or contracting it out, make sure your site loads as quickly as possible and at least as quickly as competing companies’.”